Time for an update?
Let us help you through the redesign process
The homepage is the face of your website and most visitors rely on it to get to the information they are looking for. We makeover the page and make structure decisions based upon feedback from our usability tests. Visitors offer important insight on what and where they expect items to be. This ensures your homepage isn't just another pretty face.
Most of us have missed at least one freeway exit because the signs just weren't clear enough. A well-structured navigation keeps your site visitors driving in the right direction. We highlight the main and most popular pages with understandable navigation items and sub-items. Navigation is extremely important and benefits immensely from usability testing. We'll help determine what the best candidates for the top navigation and test them with actual visitors to the site. This ensures smooth sailing for visitors trying to get from point A to point B.
The homepage should always give a good first impression but we also know it's what on the inside that counts. We identify key landing pages throughout the site and redesign them using the same level of detail that we do with the homepage. We want your visitors to get to where they need to go in as few clicks as possible. Sometimes the nature of the content requires navigation through a few different pages. By redesigning these important pages we make the visitors journey as understandable and usable as possible.
Icons, Charts, Maps
It's important to remember that visitors are more likely to get the information they need from engaging graphics than a long block of text. We work with you to identify opportunities throughout the site for graphics creation. We have found that even something as small as an icon adds visual appeal and breaks up content. This helps your visitors quickly identify the information they are looking for.
A picture is worth a thousand words. Through different channel partners we can source or take images that are right for your website. The University of Utah is a beautiful campus and high-quality photos give visitors the wow factor while keeping them engaged. We are happy to coordinate a photo shoot with one of our partner photographers that highlight and capture the important moments of your campaign.
SEO is an acronym for search engine optimization. Have you ever wondered why certain pages show up on the first page of Google search results? The answer is well-constructed SEO. As a continually evolving topic, SEO can be difficult to stay up-to-date on. There are several factors that can contribute to a higher ranking in search engine results. Concise and consistently updated content, proper page structure, and links to your website from other established high-traffic sites are all important ingredients for SEO. We can help identify the queries that visitors are using to get to your site. This may help us identify efficient ways to construct content around popular queries for your site.
We've found that comprehensive user testing is paramount to a successful redesign. They put control back into the hands of the primary audience of your site and moves any assumptions aside and lets user-data confirm what is best for the site. We don't just test the homepage but conduct tests that determine the health of the top navigation.
To ensure the accuracy of the information we utilize a variety of usability tests for different situations:
- Tree Tests
- Card Sorting
- First-click Tests
- Observational Tests
Got an idea for something special on your site? We are happy to work with you to find a solution. Whether you need advanced form functionality, a database, filtered content or something we haven't thought of we are happy to help make it happen. Be creative, let us know your ideas, and we can help make it a reality.
Think you are ready? Contact us to discuss your redesign today.
More before and after screenshots
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