Branding Colors
For more information about University branding, please visit the Official University of Utah Brand Guidelines.
Primary University Colors
Prominent use of Utah Red reinforces the University brand. Utah Red is deeply ingrained in the culture of the university and has served as a key institutional identifier since the late 1800s. It is the most appropriate core color for projects originating from the university.
Designers and printers should refer to a “Utah Red Color Sample” for ink formulation and color matching on press. The color chip is to be used in achieving a visual match in any medium of reproduction including inks, paints, dyes, or other pigments when Utah Red is specified.
Copies of the “Utah Red Color Sample” are available from University Marketing and Communications, and from University Print and Mail Services.
Note: Colors shown on this page may appear to vary when viewed on different computer systems, and color printouts from this page will not be accurate.
U RED
NEW for Fall 2023
CMYK 0C/100M/79Y/20K
RGB 190-0-0
HEX #BE0000
PANTONE 187
CMYK 0C/100M/89Y/0K
RGB 204-0-0 | HEX #CC0000
BLACK
PANTONE BLACK
CMYK 0C/0M/0Y/100K
RGB 0-0-0 | HEX #000000
WHITE
PANTONE WHITE
CMYK 0C/0M/0Y/0K
RGB 255-255-255 | HEX #FFFFFF
WASATCH SUNRISE
PANTONE 1235
CMYK 0C/38M/100Y/0K
RGB 215-169-16
HEX #FBA918
GREAT SALT LAKE
PANTONE 325
CMYK 67C/0M/29Y/0K
RGB 58-191-192
HEX #3ABFC0
CRIMSON RED (RED ROCKS)
PANTONE 202
CMYK 0C/100M/89Y/50K
RGB 130-0-0
HEX #890000
GRANITE PEAK
PANTONE 7544
CMYK 52C/26M/26Y/16K
RGB 117-142-153
HEX #708E99
SALT FLAT GREY
PANTONE 7541
CMYK 10C/5M/7Y/0K
RGB 226-230-230
HEX #E2E6E6
DIGITAL GREY
PANTONE 656
CMYK 10C/2M/0Y/0K
RGB 221-229-237
HEX #F7F9FB
Mountain Green
PANTONE 7541
CMYK 63/0/84/0
RGB 108-194-74
HEX #6CC24A
Secondary University Colors
These colors are always subordinate to the University’s primary colors and are only used as accents. Such accents include border treatments, spot illustrations and colors on typography.